Hi friends,

The last few months have been… a lot.

If it feels like this year started at full speed with no warm-up, you’re not alone. We closed out 2025 with a wave of sickness in my family (strep, flu, stomach bug—we hit the trifecta 😅) and somehow carried that straight into the new year.

At the same time, January wrapped with our very first in-person 2-day workshop, followed by a few exciting new additions to the team. Growth has been happening quickly—and honestly, it’s been a reminder for me to slow down inside even when things are moving fast on the outside.

I want to share this with you because you’re not just on my email list—you’re in this work with me.

I’ve always been someone who takes on a lot. Part of that is passion—I genuinely love what I do. And part of it is an old pattern that, if I’m not paying attention, leads straight to burnout.

So yes, this year started with some burnout right alongside some really exciting momentum.

And that’s exactly why I care so deeply about the work we’re doing together.

When I was about two years into owning my aesthetic studio, everything looked successful from the outside. My schedule was full. People praised the growth. But behind the scenes, I was barely making payroll and struggling to reorder inventory I had already sold out of.

Cash-flow strain hidden behind busyness is one of the most dangerous places a business owner can be—and I never want any of you to experience that alone.

My health, clarity, and sanity are non-negotiables now. And I know many of you are carrying similar pressure—on your teams, your families, and yourselves.

If you’re in a challenging season, please hear this: you cannot lead well on empty. Taking care of yourself isn’t selfish—it’s strategic. When you lead yourself well, your business follows.

A Few Important Community Updates

Not Sure What to Ask? Start Here.

If you’ve ever thought, “I have questions, I just don’t know what to ask,” try one of these:

• “I feel overwhelmed—what should I focus on this quarter?”
• “How do I know if my pricing is actually profitable?”
• “How do I increase retention without constantly discounting?”

You don’t need the perfect question—just the real one.

Aesthetic Connections Networking Call

New time reminder: We meet the first Tuesday of every month at 12:00 PM CST.

These calls are about real conversation, connection, and not building your business in isolation. If you’ve been on the fence, I’d love to see you on the next one.

Save the Dates:​
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📅 March 3, 2026
📅 April 14, 2026 (Session Rescheduled)
📅 May 5, 2026

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Coaching Sessions – Save the Dates

Here are our upcoming paid-member coaching sessions so you can plan ahead:

• [Insert Date] – Topic/Focus
• [Insert Date] – Topic/Focus
• [Insert Date] – Topic/Focus
• [Insert Date] – Topic/Focus

Note: Each month has two coaching sessions. Click the buttons below to join the first or second session as scheduled.

(Recordings will be available if you can’t attend live.)

Support Note – Please Read 🤍

We’re currently experiencing some issues with Slack. If you need support, have a time-sensitive question, or need help between sessions, please use WhatsApp so nothing gets missed.

This helps me (and the team) support you more quickly and consistently.

Looking Ahead: April 22–23 In-Person Workshop

If you’re feeling stuck, overwhelmed, or unsure where to focus next, our April 22–23 in-person workshop may be exactly what you need.

This small-group experience is designed to help you:

• Create clarity around cash flow and revenue
• Identify the gaps quietly holding growth back
• Make confident, numbers-based decisions
• Leave with a clearer plan and real momentum

More details are coming soon. If this already feels like a yes, reply to this email and let us know—you’ll be the first to hear.

You don’t have to do this alone. And you don’t have to figure it out the hard way.

Talk soon,
Emily Kendel
Founder, Spa Project Coaching
Creator of Aesthetic Connections Networking Club
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Follow me on social media for tips, insights, and behind-the-scenes updates:

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