This client is your secret weapon


Hey, Reader!

In last week's blog post, "Post Event Follow Up for Med Spa Owners" I shared how important it is for you to follow up with your customers in order to generate more sales. Follow up key to a successful sales event.

In this week's post, "Using Case Studies to Market your Med Spa Business" I'll be teaching you how to let your clients do your marketing for you!

That's right, Reader. That client who keeps coming back and purchases everything you pitch to them is your secret weapon to more sales.

A "case study" is a story of a customer's experience with you. It's more than a testimonial. It's a story of transformation. If you struggle with being "salesy", this post is just for you. When you start showcasing the stories of your customers' experiences with you, they will start generating sales for you!

Go to this week's post and find how to start incorporating case studies into your marketing strategy.

Ready to boost sales with your own sales event? I can help you. Schedule a Free Discovery Call today and we'll start working on a plan to make it happen!

Talk soon,

Emily



Business Consulting for Medical Spas and Aesthetic Businesses

At Spa Project we know that Spa Owners weren't taught marketing and leadership skills in beauty school. To add to that, most don't go into the beauty industry with any sales or business experience. Our Spa Coaches create life changing experiences that guide spa owners through unique sales strategies, project management, and individual & team Coaching for practical business growth. Imagine being the leader that every client and every team member looks to as a Portrait of Success. I'm Emily Kendel, subscribe to learn more!

Read more from Business Consulting for Medical Spas and Aesthetic Businesses

Hi Reader, Thank you again for being part of this month’s Aesthetic Connections Networking Call 🤍 Whether you joined us live or were unable to make the call this month, I still wanted to make sure you had access to the full session recap and some of the biggest takeaways from the conversation. I’ve attached the networking call notes and recap for you to review whenever you have a moment. View the recorded session A huge thank you to Masheka Turner, Founder of Bright Skies Business Services,...

Hi friend, We’re officially stepping into Q2... and I want you to pause for just a second. Before you jump into another busy week, ask yourself: 👉 What’s actually working in your business right now? 👉 What feels harder than it should? 👉 And if nothing changed... would you be happy with your results by the end of June? Most spa owners don’t have a marketing problem or a sales problem... They have a clarity problem. So here’s your quick win for today: Pick ONE area of your business (consults,...

Hi friends, The last few months have been… a lot. If it feels like this year started at full speed with no warm-up, you’re not alone. We closed out 2025 with a wave of sickness in my family (strep, flu, stomach bug—we hit the trifecta 😅) and somehow carried that straight into the new year. At the same time, January wrapped with our very first in-person 2-day workshop, followed by a few exciting new additions to the team. Growth has been happening quickly—and honestly, it’s been a reminder for...